This Is Not A Dildo (or TINAD) is an all-natural, pH-balanced, vegan lubricant proudly crafted in Toronto, Canada. Targeting a youthful, fun, and sexually confident audience, the goal was to establish a bold, engaging, and cohesive brand identity that would resonate with the Canadian market. We took on the challenge of refining and elevating TINAD’s visual and digital presence, developing social strategies and content creation to establish a vibrant online presence.